SEO is dead – Welcome to the Era of GEO

For years, the rule was simple: to be visible online, optimize for Google. But traditional SEO is losing its effectiveness – and with it, organic reach.

The reason: AI-powered language models deliver answers without users clicking through to websites. What matters now is remaining visible in AI-generated responses.

The rules of the game are fundamentally shifting. Those who write for both human and machine audiences will remain visible.

The solution lies in combining proven SEO methods with Generative Engine Optimization – GEO for short.

What does this mean in practice?

Our eight latest recommendations:

1. Create structure: Organize content into concise sections with subheadings and lists – this enables AI systems to process information more effectively.

   
   

2. Write for citation: Craft short, complete passages with clear statements that AI can directly quote and reference.
   

3. Ensure transparency: Clearly identify authors, sources, and publication dates – trust builds visibility.
   

4. Focus on facts: AI favors dense, information-rich content over verbose filler text.
   

5. Optimize technically: Use schema markup and metadata to enhance machine readability.
   

6. Analyze and adapt: Deploy tools that test how AI models represent your brand, then optimize strategically.
   

7. Augment responsibly: Leverage AI for research and drafts, but ensure human oversight for voice, accuracy, and compliance.
   

8. Prioritize quality over quantity: Create content that provides genuine value to humans – AI systems value this most highly.